Oliver East is a Senior Lecturer in Illustration and Graphic Design at Sheffield Hallam University. Walking and drawing or walking and making but always walking. East seeks out situations that might put himself or a project at risk of total failure and then creates work telling you specifically how badly that went. His practice foregrounds failure as a generative and explicitly articulated research method. Through the publication of zines - shared directly with students - he makes visible his own iterative processes, missteps, and unresolved outcomes, modelling productive failure as a legitimate and teachable mode of inquiry within studio education.